Imprint & Privacy



Information Collected and Stored Autımatically

By visiting our websites, certain information may be automatically provided to us by your computer. For each visitor to our websites, our webservers automatically recognize the visitor’s domain name or IP address. An IP address is a number assigned to your computer when you connect to the Internet. As part of the protocol of the Internet, webservers can identify your computer by its IP address. In addition, we may collect your browser type and operating system as well as your internet service provider (ISP), referring and exit pages, date and time stamp, and/or clickstream data. We collect similar information when visiting our websites with your mobile device, including mobile device brand, model, mobile operation system and carrier. Except as otherwise explained in this policy, we may combine the non-personal information we collect from you (as described above and as described below, under “Cookies & Pixel Tracking”) with your personal information in order to tailor our websites and enhance your online experience by saving your preferences and/or to help identify site features, advertisements and offers that may be of interest to you.

Online Tracking 

When we use third-party advertising companies to serve ads on our behalf across the Internet, these companies employ cookie and pixel tag technology on this and other websites in order to help select the ads that are displayed to you. For example, it helps ensure you do not see the same advertisements repeatedly and to display advertisements more specific to your interests. For these efforts we comply with the Digital Advertising Alliance industry standards for Canada and the U.S . For more information on your Ad Choices please visit one of the links below. Our Privacy Policy does not cover the information practices of other companies and organizations who advertise our services outside our site, and who may use cookies, pixel tags and other technologies to serve and offer relevant ads.

Some newer web browsers incorporate “Do Not Track” features. At this time, our websites may not respond to “Do Not Track” requests or headers from these browsers. To learn more about your choices about not having this information used by certain service providers, in the US please click here, in Canada please click here, or for European residents, please click here. (Please note: opting out of this practice does not opt you out of being served advertising. You will continue to receive generic ads.)

Cookies & Pixel Tracking

Durucar and our partners use cookies, pixel tags, etags, HTML 5 storage and similar technologies that enable, among other things, the tracking of your actions as a user of various websites or recipient of e-mail messages. “Pixel Tags” may be used. Pixel Tags may be used in connection with our web pages, our online advertising, or our e-mail messages, either by Sixt or by our service providers, business partners or other third parties. Pixel Tags are used to collect typically anonymous data to help identify types of information, including popular destinations, average rental prices, quote and conversion rates, click-throughs and other information to improve the service you receive or the relevance of advertising directed to you. Pixel Tags may also be used to identify which online advertisement or email has brought you to a website. Further, certain Pixel Tags may be used by other companies for the purpose of tracking visits to their websites, identifying if such internet traffic came from a Durucar website or confirming your eligibility to receive services or benefits from such other companies.

Third party cookies or Pixel Tags may collect information about a user of our site’s online activities over time and across different web sites. Some of our web sites may use Google Analytics, which uses cookies and other, similar technologies (e.g. Pixel Tags) to collect information about website use anonymously and reports trends, without identifying individual visitors. To learn more about Google Analytics, including how to opt out of it, visit .

We use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use our websites and other websites, based on information relating to your access to and use of our websites and other websites. To do so, these companies may place or recognize a unique cookie on your browser (including through the use of Pixel Tags). If you would like to learn more about this practice, including your choices with respect to it, please visit and or 

We do not respond to a web browser’s “do not track” signal, or other mechanism that indicates a request to disable online tracking of individuals who use or visit our websites. As the internet and other eCommerce channels continue to develop, we may deploy and utilize different types of technologies to collect data regarding your visit or usage. 

Google Analytics & Adobe SiteCatalyst

This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google") and Adobe SiteCatalyst. Google Analytics and Adobe SiteCatalyst use "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google or Adobe on servers in the United States . Google and Adobe will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google or Adobe's behalf. Google or Adobe will not associate your IP address with any other data held by Google or Adobe. By using this website, you consent to the processing of data about you by Google or Adobe in the manner and for the purposes set out above. To learn more about Google Analytics, including how to opt out of it, visit

We inform you that we added on this website the code „gat._anonymizeIp();“ to ensure an anonymous tracking of IP-addresses (aka IP-masking) for Google Analytics.

If you would prefer that Durucar does not get this kind of information in the future, please click here to opt-out:; If you wish to have more information about data privacy of Adobe or if you would like to opt-out directly on Adobe´s website, please click here.

Hot Jar Web Analytics Service

We use Hotjar: You can opt-out of tracking by Hotjar here: and can learn about Hotjar’s ability to use and share information through the Hotjar Terms & Conditions of Use, available at, and the Hotjar Privacy Policy, available at

Refined Ads

This website uses a tracking technology from Refined Labs which captures views and clicks of a display advertising medium for use in optimization marketing measures.

Doubleclick by Google

This website uses a tracking technology from Doubleclick by Google which captures views and clicks of a display advertising medium for use in optimization marketing measures. Doubleclick uses cookies and/or web beacons to provide our site based retargeting service. A visitor to a client’s site may opt out of the use of and/or our ad technology partners’ cookies by clicking here: 

Alternatively, you can opt out of retargeting by disabling cookies on your browser. Please note that disabling cookies may diminish the experience of many of the websites you visit, including

Social Authentication

In order to provide you with more personalized services, we may give you the option of linking your social profiles with your Durucar accounts on our website. Currently, some of our websites allow you to link social profiles from Facebook, Twitter, LinkedIn, Google and Windows Live. We may add or remove the availability of any or all platforms at any time in our sole discretion. This functionality is entirely optional for all users and you may link or unlink your account(s) at any time by updating your settings on the applicable website.

What information is collected from your social profiles and what it's used for if you exercise the option to link your social profile to any of our website, we may collect personal information and additional information from your social profiles, which will be used by Durucar and agents acting on our behalf to customize your Durucar customer experience. Some examples of the type of information we may collect from these social profiles include:

  • profile picture, gender, marital status, sexual preference, birthday, list of friends (but not the information on your friends' social profiles unless they have also linked their profiles)
  • Professional Information such as prior and current work history
  • Personal Likes, Activities and Interest Information

The information we collect may be used to:

  • Serve you customized offers and deals on our website
  • Send you email offers with special deals and discounts
  • Send you offers by mobile phone text messages
  • Update your profile    

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